08. 09. 2009

TCEB - Major Arms to bring Thailand as the Best Exhibition Destination of ASEAN

Bangkok/THAILAND: Announcing the findings of the latest UFI market research study, the Thailand Convention & Exhibitions Bureau, or TCEB is proud to see Thailand's exhibition industry recognized for the fourth consecutive year as ASEAN' s top achiever. Emphasizing the success of the project "Bangkok...Exhibition City of ASEAN", which generated revenues of 6.8 billion bath, TCEB has introduced an ambitious integrated market strategy for 2010, focusing on the short-haul market. Preparing to penetrare new markets in the Asian region, TCEB is confident of reaching its 2009 target of 200 events and revenues of 7.5 billion bath.

 

Supawan Teerarat, Exhibitions Director and Acting Director of TCEB, announced that "TCEB has been successful in helping the industry to increase its penetration in international markets. In 2008 we won many bids to host events in Thailand, and this year we have further accelerated our action plan by placing a stronger emphasis on international markets. The latest surwey by UFI, the Global Association of the Exhibiting Industry, ranks Thailand as first in ASEAN, and 8th in Asia, confirming the success of Thailand's "Bangkok...Exhibition City of ASEAN" campaign, which TCEB launched and coordinate since mid-2008."